Illinois Soybean Association
Strategic Initiatives: Market Development
1. Support country engagement with low-protein consumption and food insecure populations.
2. Support value-added products in international markets with partners such as USMEF and USAPEEC.
3. Produce timely and actionable market analyses on key markets to promote favorable trade policy.
4. Grow relationships with infrastructure partners and promote logistic advantage.
5. Collaborate with food industry stakeholders, influencers, innovators, leaders and
educators to promote benefits of soy.
6. Support soy as a valuable component in livestock production.
7. New market potential in renewable and sustainable transportation, with options
for new partners in different demographics