Project Details:

Title:
Second SCN Coalition: Resistance Management and Awareness Campaign

Parent Project: Second SCN Coalition: Resistance Management and Awareness Campaign
Checkoff Organization:North Central Soybean Research Program
Categories:Soybean diseases
Organization Project Code:NCSRP -
Project Year:2018
Lead Principal Investigator:Samuel Markell (North Dakota State University)
Co-Principal Investigators:
Kathy Lawrence (Auburn University)
Edward Sikora (Auburn University)
Paula Agudelo (Clemson University)
John Mueller (Clemson University)
Gary Bergstrom (Cornell University)
Kaitlyn Bissonnette (Iowa State University)
Gregory Tylka (Iowa State University)
Douglas Jardine (Kansas State University)
George Bird (Michigan State University)
Marisol Quintanilla (Michigan State University)
Tom W Allen (Mississippi State University)
Clarissa Balbalian (Mississippi State University)
Lindsay Thiessen (North Carolina State University)
Samuel Markell (North Dakota State University)
Guiping Yan (North Dakota State University)
John Damicone (Oklahoma State University)
Albert Tenuta (Ontario Ministry of Agriculture-Food & Rural)
Jamal Faghihi (Purdue University)
Virginia Ferris (Purdue University)
Emmanuel Byamukama (South Dakota State University)
Jason Bond (Southern Illinois University at Carbondale)
Terry Niblack (The Ohio State University)
Travis Faske (University of Arkansas)
Terry Kirkpatrick (University of Arkansas)
John Rupe (University of Arkansas)
Nathan Kleczemski (University of Delaware)
Nathan Schroeder (University of Illinois at Urbana-Champaign)
Carl Bradley (University of Kentucky)
Seth Naeve (University of Minnesota)
Melissa Mitchum (University of Missouri)
Loren Giesler (University of Nebraska)
Ernest Bernard (University of Tennessee-Institute of Agriculture)
Heather Young (University of Tennessee-Institute of Agriculture)
Shawn Conley (University of Wisconsin)
Paul Esker (University of Wisconsin)
Ann MacGuidwin (University of Wisconsin)
Hillary L Mehl (Virginia Tech)
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Contributing Organizations

Funding Institutions

Information and Results

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Project Summary

In FY 2017, the North Central Soybean Research Program (NCSRP) provided critical financial and intellectual support to ‘kick-start’ the development of the SCN Coalition. As a result, we have been following a step-wise approach (below) ranging from early networking meetings and a holding a National SCN Conference to successfully recruiting private partnerships. As a result of success to date, we propose to continue development of the SCN Coalition by continuing to develop partner-building relationships and creative development (with NCSRP maintaining control). We have submitted an independent, companion proposal to USB ($1,993,799) to execute a full launch of the SCN Coalition (national, regional and local) in FY 2018. Additionally, as we continue building private-public partnerships, we anticipate additional in-kind support (advertising, etc.) for the effort.
While the development of the SCN Coalition can be self-sustaining with support from the NCSRP and industry partners, we envision a national launch and implementation. To this end, we propose to continue development of the SCN Coalition through the NCSRP and simultaneously are proposing to execute a launch of the SCN Coalition through an independent and companion proposal to USB ($1,993,799). Following the same organizational pattern, we propose to continue to secure partnership (Step 6) and fully implement the SCN Coalition

Project Objectives

As described in our proposal to the United Soybean Board, the goal of the entire project is to:
“Unify partners, refine the Message, Multiply that message together, and Measure the change and return on investment. The tactics include the creation of an online one-stop shop for SCN management information, a plan to Turn up the Volume on SCN management, Make SCN Testing Easy and SCN Management Tangible, and ultimately, to Measure the SCN Coalition Objectives

Project Deliverables

Step 6. Continue to secure Buy-in from Industry Partners and SCN Coalition Management. Success of this step will be measured by 1) intellectual buy-in from industry partners, 2) their willingness to disseminate information to clientele, and 3) financial commitments (in-kind or direct) from those partners to support the SCN Coalition into the future (Winter/Spring/Summer 2018). Anticipated visits in FY 2017 include at least Dupont Pioneer, Monsanto, Growmark, and Winfield. Visits anticipated to occur in late FY17 or FY18 include: AgReliant, ADAMA, CaseIH, Dow AgriScience, Valent, Agvise, Midwest Labs, Trimble, AgLeader and other local companies. Effective management of the Coalition also includes keeping messaging relevant with changes that partners and states deem necessary, return visits for advertising consistency (requested by Bayer and Syngenta already), maintenance of feedback loops, and the employ of a ‘go-to’ person for SCN Coalition technical management.
Step 7. SCN Coalition Creative Development. Design and creation of print and digital advertisements will be produced prior to anticipated launch of SCN Coalition in Feb/Mar 2018. Success will be measured by advertisement reception and usage by partners.
SCN Extension Coordination and Development. Success will be measured by quality and delivery of Extension material consistent with the SCN Coalition to the states and local entities. High activity for development will occur prior to the Launch (Feb/Mar 2018) and high activity for delivery will occur after the launch. Additionally, a planning meeting will be held in Nov. or Dec. 2017 for all state PI’s (USB funding pending).
Additional KPI as expressed in a separate but complementary proposal to USB (Pending Funding and to be measured in 2019).
• Increase the number of growers who agree that SCN is adapting and overcoming resistance from 57%* by fall 2019. Target is a 10% increase.
• Increase the number of growers scouting/sampling for SCN from 34%* by fall 2019. Target is a 7% increase.
• Increase the number of growers who are rotating SCN-resistant varieties from 30%* by fall 2019. Target is a 10% increase.
*From 2015 Syngenta grower research

Progress of Work

Updated April 3, 2018:
Summary:

In this progress report, we provide an update on the SCN Coalition since 10/1/18. We have made great progress in seven different areas in this time period, specifically; 1) increased Private Partner Involvement in the Coalition, 2) Expanded our Launch Planning for the SCN Coalition, 3) Leveraged Funding from USB for $275,000, significant in-kind funding from private partners and are currently planning a $350,000 direct request in April 2018, 4) Launched the SCN Coalition at the 2018 Commodity Classic, 5) the resource center (www.thescncoalition.com) became live in February 2018, 6) Introduced the SCN Coalition to the greater scientific community by presented a symposium at the International IPM Conference and 7) Worked with partners to produce a Cover Story and Insert in the Corn+Soybean Digest (February 2018). Importantly, the SCN Coalition has moved from a developmental phase into the implementation phase in the first half of this project cycle. A progress summary from each of the seven activities is organized by time-frame below.

In the next six months we have several anticipated activities. We are actively leveraging funding to ensure the SCN Coalition makes as big of impact as possible. Currently, we have leveraged funding from USB ($275,000) and are proposing to industry partners a $350,000 ask. With this in mind, activities in the next six months are likely to include; 1) Expand our partnerships with a visit to Pioneer headquarters in April, 2) Expand private partnerships to additional companies, 3) Have a large presence at the Farm Progress Show in IA, 4) Secure a presence at the National Association of Farm Broadcasters meeting in Kansas City, 5) Expand the resource center to include Southern and Eastern states and 6) Increase the number of farmer videos and instructional videos on the resource center (paying particular attention to geography) and 7) Facilitate a 32-page insert in the Corn+Soybean Digest. Additionally, we intend to leverage additional money from USB in the next fiscal year to facilitate local extension programming in all partner states.

Specific Areas of Progress:

Partner involvement (Fall 2017 - Winter 2018).
Discussions and visits with partners has continued throughout the project. In December, 2017, members of the SCN Coalition met with partners in Chicago, Ill in conjunction with ASTA. It was novel to have multiple partners, who are competitors by nature, in the same room. Partners expressed a keen interest for planning jointly for the launch of the SCN Coalition and features in the resource center www.theSCNcoalition.com. Partners also pledged in-kind support through the launch, and indicated that direct contributions may be possible in the future (pending successful launch).

Launch planning and resource center construction (Fall 2017 - Winter 2018).
Development of materials for the resource center www.theSCNcoalition.com and launch planning was at a fever pitch in the fall of 2017 until the launch.

Leveraged Funding (Fall 2017 - Winter 2018).
On January 1, 2018, USB began to financially support the SCN Coalition with a $275,000 investment. The intent of USB is that the SCN Coalition become national (not just North Central State), a state-of-the-art resource center be developed (as opposed to a more-basic pass-thought site and the launch of the SCN Coalition become as robust as possible. The investment of NCSRP, which facilitated the investment of USB, has also attracted financial interest of private partners. In-kind support during the launch was provided, and in the next quarter, specific monetary proposals are going to be submitted to each partner.

Launch (February 2018).
The most important progress to date was the launch of the SCN Coalition in Anaheim, CA in conjunction with the Commodity Classic in February, 2018. During the launch, the SCN Coalition was introduced to the agricultural community with a booth staffed with experts, a ‘What’s New’ Session, a ‘press conference’, Video wall sponsorship and numerous partner cross traffic which included the Bayer AdVocacy Forum.

www.thescncoalition.com (February – March 2018).
In conjunction with the launch, the resource center website www.thescncoalition.com became active. www.thescncoalition.com is the ‘face’ of the SCN coalition to growers and stakeholders across the country and is equipped with training videos, grower testimonials, downloadable print and electronic educational pieces and local information by states and partners (in development). Additional state specific management pages, videos and resource training material are being planned.

The international IPM Conference (March 2018).
A symposium about the SCN Coalition was presented to the academic community in March, 2018 at the International Integrated Pest Management (IPM) conference in Baltimore, MD. Four speakers presented in depth material on the ‘why’ and ‘how’ of the SCN Coalition; Steve Gomme (Syngenta) prepared a discussion on baseline knowledge level of SCN among growers (presented by Dr. Kaitlyn Bissonnettee as a result of weather related travel problems), Dr. Greg Tylka discussed the loss of effective resistance conferred by PI88788, Dr. George Bird discussed management tools for SCN and Dr. Sam Markell presented the SCN Coalition as a means to help growers manage SCN into the future.

Corn+Soybean Digest Insert (February 2018).
In conjunction with the launch and resource center operation, the Corn+Soybean Digest made SCN the cover story. In the article, multiple aspects of SCN were discussed, and the SCN Coalition was presented as a possible solution (or tool) to help growers manage the nematode.


View uploaded report PDF file

Final Project Results

Updated September 27, 2018:
Organization of the report:

Succinct statements of progress are presented below. More detailed graphical presentation of progress at the ‘Launch’, resource center and Farm Progress are presented in the attached pdf report.

Summary of Progress:

Partner involvement (Fall 2017 - Winter 2018).
Discussions and visits with partners has continued throughout the project. In December, 2017, members of the SCN Coalition met with partners in Chicago, Ill in conjunction with ASTA. It was novel to have multiple partners, who are competitors by nature, in the same room. Partners expressed a keen interest for planning jointly for the launch of the SCN Coalition and features in the resource center www.theSCNcoalition.com. Partners also pledged in-kind support through the launch, and indicated that direct contributions may be possible in the future (pending successful launch).

Launch planning and resource center construction (Fall 2017 - Winter 2018).
Development of materials for the resource center www.theSCNcoalition.com and launch planning was at a fever pitch in the fall of 2017 until the launch.

Leveraged Funding (Fall 2017 - Winter 2018).
On January 1, 2018, USB began to financially support the SCN Coalition with a $275,000 investment. The intent of USB is that the SCN Coalition become national (not just North Central State), a state-of-the-art resource center be developed (as opposed to a more-basic pass-thought site and the launch of the SCN Coalition become as robust as possible. The investment of NCSRP, which facilitated the investment of USB, has also attracted financial interest of private partners. In-kind support during the launch was provided, and in the next quarter, specific monetary proposals are going to be submitted to each partner.

Launch (February 2018).
The most important progress to date was the launch of the SCN Coalition in Anaheim, CA in conjunction with the Commodity Classic in February, 2018. During the launch, the SCN Coalition was introduced to the agricultural community with a booth staffed with experts, a ‘What’s New’ Session, a ‘press conference’, Video wall sponsorship and numerous partner cross traffic which included the Bayer AdVocacy Forum.

www.thescncoalition.com (February – March 2018).
In conjunction with the launch, the resource center website www.thescncoalition.com became active. www.thescncoalition.com is the ‘face’ of the SCN coalition to growers and stakeholders across the country and is equipped with training videos, grower testimonials, downloadable print and electronic educational pieces and local information by states and partners (in development). Additional state specific management pages, videos and resource training material are being planned.

The international IPM Conference (March 2018).
A symposium about the SCN Coalition was presented to the academic community in March, 2018 at the International Integrated Pest Management (IPM) conference in Baltimore, MD. Four speakers presented in depth material on the ‘why’ and ‘how’ of the SCN Coalition; Steve Gomme (Syngenta) prepared a discussion on baseline knowledge level of SCN among growers (presented by Dr. Kaitlyn Bissonnettee as a result of weather related travel problems), Dr. Greg Tylka discussed the loss of effective resistance conferred by PI88788, Dr. George Bird discussed management tools for SCN and Dr. Sam Markell presented the SCN Coalition as a means to help growers manage SCN into the future.

Corn+Soybean Digest Cover Story (February 2018).
In conjunction with the launch and resource center operation, the Corn+Soybean Digest made SCN the cover story. In the article, multiple aspects of SCN were discussed, and the SCN Coalition was presented as a possible solution (or tool) to help growers manage the nematode.

Planning for outputs and leveraged support (April – May 2018).
In April and May, the SCN Coalition refined a two-year plan to maximize the impact of the SCN Coalition nationally and into Canada. Outputs and actions were divided into three primary components; management and communications, local extension efforts and national exposure. Each of the three components was planned as independent but highly coordinated.
• Management and communications efforts included corporate partner recruitment, traditional and social media communications. A funding request for this effort in FY19 was submitted (and later accepted) to the NCSRP.
• Local message development and delivery is critical for each soybean growing area in the U.S. While the SCN Coalition has developed broad messaging, refinement of those messages for each specific state makes them more accurate and more practical for the growers. A funding request for this effort in FY19 was submitted (and later accepted) by the United Soybean Board.
• National exposure is a very effective way to deliver a broad message to a large number of growers. This exposure helps drive growers to the more local communications and specific recommendations developed in the states or on the resource center www.thescncoalition.com . A funding request for several events to increase national exposure was submitted to private corporate partners. The three events/activities above are being funded in FY18/19; a presence at Farm Progress (the largest outdoor farm show in the US), a 32-page SCN-specific insert in the Corn+Soybean Digest (a publication distributed to over 100,000 growers nationally) and a presence at the 2019 Commodity Classic.

Coordination and communication updates (June – August 2018).
A significant amount of coordination among SCN Coalition members, private corporate partners and checkoff organizations were done in this time frame. PI’s were updated on SCN Coalition progress and plans at the annual Society of Nematologist and American Phytopathological Society (with the ICPP) in July and August. Communication with private corporate partners in anticipation of the Farm Progress Show and other activities was very high. Additionally, once NCSRP and USB agreed to FY19 funding requests, that promised funding was leveraged to secure funding from the private corporate partners. Communication with checkoff organizations (local and national) continued through this time frame.

Farm Progress Show (August 2018).
Six university members of the SCN Coalition worked collaboratively with private corporate partners at the largest outdoor farm show in the United States. This included SCN Coalition members being embedded in private partner tents, and delivering dozens of educational programs, presentations, and interviews with national media. National exposure from this event was very high, and continues today. As an example only, Sam Markell and Greg Tylka will be featured on the US Farm Report with Tyne Morgan on October 13-14, 2018 (six weeks after the Farm Progress Show). The US Farm report is estimated to be watched by over 500,000 growers.

Corn+Soybean Digest SCN-Insert Development and Leveraged Funding Support (September 2018).
Checkoff funding was successfully leveraged with private corporate partners for a SCN special 32-page custom insert in the Corn+Soybean Digest. Money was committed and the SCN-Insert contract was signed by all parties involved on September 20, 2019. The issue is slated to hit growers mailboxes in early December. The timing will coincide with many 2019 production decisions made by growers (seed selection, for example) and will occur right before the winter meeting season begins. We anticipate the SCN-Insert will drive growers to find more local information about SCN. We have timed up outputs in the FY19 contract with USB to coincide with the December SCN-Insert timing; providing funding to PI’s so SCN extension material and deliverables ready for the winter meeting season (November – March 2019). Similarly, version 2.0 of www.thescncoalition.com will go live in early November, and a media blitz will occur during the same November- December time frame. Importantly, to prepare for this, a two-day planning and coordination meeting with all the PI’s is scheduled for early November, and a meeting with private partners is currently being developed in coordination with the American Seed Trade Association meeting in the first week of December.


View uploaded report PDF file

Summary:

Since 2015, the SCN Coalition progressed from a vision into a campaign with the potential to be one of the most impactful educational and awareness efforts in soybean disease management ever developed.

In FY18, the SCN Coalition secured (and/or improved) relationships with seven major private corporate partners, the Corn+Soybean Digest, approximately two dozen Universities in as many states and many QSSB’s. Similarly, the initial investments from the NCSRP have led to well-over a million dollars in leveraged funding secured in from private corporate partners and the United Soybean Board. With a Coalition of major partners and committed dollars into the future, we anticipate the SCN Coalition will facilitate an increase in SCN awareness and active management practices among growers.

In this report, we present a chronological summary of key activities and progress for the SCN Coalition – FY18. Participating scientists, private and public partners are presented at the end of the report.

Mission Statement:

The Mission of the Second Soybean Cyst Nematode Coalition is to develop an SCN Resistance Management and Awareness Campaign to educate growers and industry on the reality of SCN resistance development, to slow the development of highly aggressive SCN populations, and to minimize increasing levels of yield loss.

Detailed Chronological Summary:

Partner involvement (Fall 2017 - Winter 2018).
Discussions and visits with partners has continued throughout the project. In December, 2017, members of the SCN Coalition met with partners in Chicago, Ill in conjunction with ASTA. It was novel to have multiple partners, who are competitors by nature, in the same room. Partners expressed a keen interest for planning jointly for the launch of the SCN Coalition and features in the resource center www.theSCNcoalition.com. Partners also pledged in-kind support through the launch, and indicated that direct contributions may be possible in the future (pending successful launch).

Launch planning and resource center construction (Fall 2017 - Winter 2018).
Development of materials for the resource center www.theSCNcoalition.com and launch planning was at a fever pitch in the fall of 2017 until the launch.

Leveraged Funding (Fall 2017 - Winter 2018).
On January 1, 2018, USB began to financially support the SCN Coalition with a $275,000 investment. The intent of USB is that the SCN Coalition become national (not just North Central State), a state-of-the-art resource center be developed (as opposed to a more-basic pass-thought site and the launch of the SCN Coalition become as robust as possible. The investment of NCSRP, which facilitated the investment of USB, has also attracted financial interest of private partners. In-kind support during the launch was provided, and in the next quarter, specific monetary proposals are going to be submitted to each partner.

Launch (February 2018).
The most important progress to date was the launch of the SCN Coalition in Anaheim, CA in conjunction with the Commodity Classic in February, 2018. During the launch, the SCN Coalition was introduced to the agricultural community with a booth staffed with experts, a ‘What’s New’ Session, a ‘press conference’, Video wall sponsorship and numerous partner cross traffic which included the Bayer AdVocacy Forum.

www.thescncoalition.com (February – March 2018).
In conjunction with the launch, the resource center website www.thescncoalition.com became active. www.thescncoalition.com is the ‘face’ of the SCN coalition to growers and stakeholders across the country and is equipped with training videos, grower testimonials, downloadable print and electronic educational pieces and local information by states and partners (in development). Additional state specific management pages, videos and resource training material are being planned.

The international IPM Conference (March 2018).
A symposium about the SCN Coalition was presented to the academic community in March, 2018 at the International Integrated Pest Management (IPM) conference in Baltimore, MD. Four speakers presented in depth material on the ‘why’ and ‘how’ of the SCN Coalition; Steve Gomme (Syngenta) prepared a discussion on baseline knowledge level of SCN among growers (presented by Dr. Kaitlyn Bissonnettee as a result of weather related travel problems), Dr. Greg Tylka discussed the loss of effective resistance conferred by PI88788, Dr. George Bird discussed management tools for SCN and Dr. Sam Markell presented the SCN Coalition as a means to help growers manage SCN into the future.

Corn+Soybean Digest Cover Story (February 2018).
In conjunction with the launch and resource center operation, the Corn+Soybean Digest made SCN the cover story. In the article, multiple aspects of SCN were discussed, and the SCN Coalition was presented as a possible solution (or tool) to help growers manage the nematode.

Planning for outputs and leveraged support (April – May 2018).
In April and May, the SCN Coalition refined a two-year plan to maximize the impact of the SCN Coalition nationally and into Canada. Outputs and actions were divided into three primary components; management and communications, local extension efforts and national exposure. Each of the three components was planned as independent but highly coordinated.
• Management and communications efforts included corporate partner recruitment, traditional and social media communications. A funding request for this effort in FY19 was submitted (and later accepted) to the NCSRP.
• Local message development and delivery is critical for each soybean growing area in the U.S. While the SCN Coalition has developed broad messaging, refinement of those messages for each specific state makes them more accurate and more practical for the growers. A funding request for this effort in FY19 was submitted (and later accepted) by the United Soybean Board.
• National exposure is a very effective way to deliver a broad message to a large number of growers. This exposure helps drive growers to the more local communications and specific recommendations developed in the states or on the resource center www.thescncoalition.com . A funding request for several events to increase national exposure was submitted to private corporate partners. The three events/activities above are being funded in FY18/19; a presence at Farm Progress (the largest outdoor farm show in the US), a 32-page SCN-specific insert in the Corn+Soybean Digest (a publication distributed to over 100,000 growers nationally) and a presence at the 2019 Commodity Classic.

Coordination and updates (June – August 2018).
A significant amount of coordination among SCN Coalition members, private corporate partners and checkoff organizations were done in this time frame. PI’s were updated on SCN Coalition progress and plans at the annual Society of Nematologist and American Phytopathological Society (with the ICPP) in July and August. Communication with private corporate partners in anticipation of the Farm Progress Show and other activities was very high. Additionally, once NCSRP and USB agreed to FY19 funding requests, that promised funding was leveraged to secure funding from the private corporate partners. Communication with checkoff organizations (local and national) continued through this time frame.

Farm Progress Show (August 2018).
Six university members of the SCN Coalition worked collaboratively with private corporate partners at the largest outdoor farm show in the United States. This included SCN Coalition members being embedded in private partner tents, and delivering dozens of educational programs, presentations, and interviews with national media. National exposure from this event was very high, and continues today. As an example only, Sam Markell and Greg Tylka will be featured on the US Farm Report with Tyne Morgan on October 13-14, 2018 (six weeks after the Farm Progress Show). The US Farm report is estimated to be watched by over 500,000 growers.

Corn+Soybean Digest SCN-Insert Development and Leveraged Funding Support (September 2018).
Checkoff funding was successfully leveraged with private corporate partners for a SCN special 32-page custom insert in the Corn+Soybean Digest. Money was committed and the SCN-Insert contract was signed by all parties involved on September 20, 2019. The issue is slated to hit growers mailboxes in early December. The timing will coincide with many 2019 production decisions made by growers (seed selection, for example) and will occur right before the winter meeting season begins. We anticipate the SCN-Insert will drive growers to find more local information about SCN. We have timed up outputs in the FY19 contract with USB to coincide with the December SCN-Insert timing; providing funding to PI’s so SCN extension material and deliverables ready for the winter meeting season (November – March 2019). Similarly, version 2.0 of www.thescncoalition.com will go live in early November, and a media blitz will occur during the same November- December time frame. Importantly, to prepare for this, a two-day planning and coordination meeting with all the PI’s is scheduled for early November, and a meeting with private partners is currently being developed in coordination with the American Seed Trade Association meeting in the first week of December.

SCN Coalition Team:

North Central State Co-PI’s include:
Markell, S., Bond, J., Schroeder, N., Faghihi, J., Ferris, V., Tylka, G., Bissonnette, K., Jardine, D., Bird, G., Quintanilla, M., Naeve, S., Mitchum, M., Giesler, L., Yan, G., Niblack, T., Byamukama, E., Conley, S., MacGuidwin, A.,

Cooperating State PI’s include:
Lawrence, K., Sikora, E., Faske, T., Kirkpartrick, T., Kleczewski, N., Bradley, C., Balbalian, C., Allen, T., Thiessen, L., Bergstrom, G., Damicone, J., Tenuta, A., Esker, P., Augudelo, P., Mueller, J., Bernard, E., Young, H., and Mehl, H.

Private Partners to date:
Bayer, BASF, Corn+Soybean Digest, Growmark, Monsanto, Pioneer, Syngenta, Winfield United.

Public Partners:
North Central Soybean Research Program (NCSRP), United Soybean Board (USB), dozens of Universities and QSSB’s

Benefit to Soybean Farmers

The SCN Coalition is arming soybean farmers with knowledge needed to protect yield, and success will be reduced yield loss to SCN on a national scale. Currently, SCN causes an estimated $1B yield loss to soybean growers annually, and without intervention, that number will likely increase. Active SCN management, optimal use of current management tools and monitoring the effectiveness of those tools can protect yield. Similarly, active management may help preserve the effectiveness of PI88788 (the most effective source of genetic resistance),reducing yield loss in the future.

Performance Metrics

Performance Metrics are separated into two primary categories.
1. SCN Coalition Partner Building, Management and Leveraged Support.
2. SCN Coalition Creative Development and Educational Outputs.

For consistency of the report, Key Performance Metrics are presented chronologically, and organized in the same structure as the final report. Long term performance metrics of the SCN Coalition (including return on investment, change in practices and change in awareness) will be measured in Fall 2019.

1. SCN Coalition Partner Building, Management and Leveraged Support.

Partner involvement (Fall 2017 - Winter 2018).
Six private corporate partners attended an SCN Coalition planning session in conjunction with ASTA in Chicago, December 2017.

Leveraged Funding (Fall 2017 - Winter 2018).
On January 1, 2018, USB began to financially support the SCN Coalition with a $275,000 investment. The investment of NCSRP facilitated the investment of USB and facilitated a national expansion of the SCN Coalition.

Planning for outputs and leveraged support (April – May 2018).
Throughout April and May, the FY2019 vision for the SCN Coalition was constructed. Leveraged funding was proposed and secured, which is a very important performance indicator of success.
• $300,000 proposed to NCSRP (secured for FY19)
• $586,880, proposed to USB (secured for FY19)
• $350,000, proposed to private corporate partners ($150,000 secured already + in Kind secured + significant additional direct contributions expected + approximately $1M in kind expected in FY19).

2. SCN Coalition Creative Development and Educational Outputs.

Launch (February 2018).
During the launch, the SCN Coalition was introduced to the agricultural community with a booth staffed with experts, a ‘What’s New’ Session, a ‘press conference’, Video wall sponsorship and numerous partner cross traffic which included the Bayer AdVocacy Forum and dozens of media interviews.

www.thescncoalition.com (February – March 2018).
The resource center website www.thescncoalition.com became active. This included an assortment of print (6), video (2), animations (1) and electronic presentation of webpage information (dozens of pages).

Corn+Soybean Digest Cover Story (February 2018).
In conjunction with the launch and resource center operation, the Corn+Soybean Digest made SCN the cover story. Between 2/20/18 and 3/12/18 this produced 635,433 potential impressions; massive media exposure.

The international IPM Conference (March 2018).
A symposium about the SCN Coalition was presented to the academic community in March, 2018 at the International Integrated Pest Management (IPM) conference in Baltimore, MD. Exposure was high; an invitation to compose a series of manuscripts in the Journal of Extension was extended to SCN Coalition leadership after the conference.

Farm Progress Show (August 2018).
SCN Coalition members were embedded in private partner tents, delivered dozens of educational programs, presentations, and interviews with national media. National exposure from media included Adams on Agriculture, AgriTalk, Farm Journal/Ag Web, Iowa Business Network, AgDay/US Farm Report, and Dakota News Network. Together, national exposure will likely exceed 1M growers.

Corn+Soybean Digest SCN-Insert Development and Leveraged Funding Support (September 2018).
Checkoff funding was successfully leveraged with private corporate partners for a SCN special 32-page custom insert in the Corn+Soybean Digest. Money was committed and the SCN-Insert contract was signed by all parties involved on September 20, 2019. The issue is slated to hit growers mailboxes in early December, coinciding with local Extension activities (supported by USB and QSSB), version 2.0 of www.thescncoalition.com and the recruitment of four new private corporate partners.


Project Years