2019
ILSoyAdvisor Programs
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Contributor/Checkoff:
Illinois Soybean Association
Category:
Sustainable Production
Keywords:
Checkoff reputationEnd usersExtensionIndustry outreachMeal marketing and promotionShared Media
Parent Project:
This is the first year of this project.
Lead Principal Investigator:
Cassie Yontz, Charleston/Orwig
Co-Principal Investigators:
Project Code:
Contributing Organization (Checkoff):
Illinois Soybean Association
$274,000
Institution Funded:
Charleston/Orwig
$274,000
Brief Project Summary:

Farmers are raising crops to make a living, so every decision they make in relation to their production practices must be a profitable one. ILSoyAdvisor programs help soybean farmers make those strategic decisions by assisting their pursuit of the competitive edge, encouraging technology adoption, providing timely, actionable recommendations to increase yields and profitability—all while encouraging smarter farm management and more sustainable production practices. Objectives include: delivering better soybean management practices designed to increase yield and profits, while mainstreaming sustainable production practices and leveraging CCA Soy Envoys to share information through blogs, podcasts, media interviews, conferences and ISA-sponsored training events.

Key Benefactors:
farmers, agronomists, extension specialists

Information And Results
Final Project Results

Updated January 9, 2020:
See PDF

View uploaded report PDF file

List the Results/Information/Conclusions for the project:
a. The ILSoyAdvisor and CCA Soy Envoy programs supported Illinois soybean farmers in their pursuit of a competitive edge by providing timely, actionable advice and recommendations to increase yields and profitability, while promoting smarter farm management and more sustainable production practices.
b. The FY19 project delivered on the goal of facilitating ILSoyAdvisor content management and website updates, monthly content discussion meetings, more comprehensive digital and social media strategy, including paid support and CCA Soy Envoy training and engagement.

List the Target Audiences and anticipated Behavior Changes for each:
• Illinois producers who intend to plant +500 acres of soybeans
a. Increased awareness and use of ILSoyAdvisor programs and resources as tools for improving their production practices and ROI.
b. Increase agreement that ISA is a trusted third-party source of information.
• Agriculture industry experts and representatives
a. Increased awareness and use of ILSoyAdvisor programs and recommendation of ILSoyAdvisor resources to their customers.
b. Increase agreement that ISA is a trusted third-party source of information.
• Agronomists (CCAs)
a. Increased awareness and use of ILSoyAdvisor programs and recommendation of ILSoyAdvisor resources to their customers.
b. Increase agreement that ISA is a trusted third-party source of information.
Agricultural and local media
a. Increase agreement that ISA is a trusted third-party source of information and consultation of ILSoyAdvisor team for expert interviews and content resources for their communication channels.

The United Soybean Research Retention policy will display final reports with the project once completed but working files will be purged after three years. And financial information after seven years. All pertinent information is in the final report or if you want more information, please contact the project lead at your state soybean organization or principal investigator listed on the project.