Based on the three main objectives, Empire Clean Cities developed a number of goals for the proposal. Outlined below, the goals of the proposal are to: launch a social media campaign on Facebook, Instagram, and Twitter; create a project page on Empire Clean Cities’ website for “Soy in the City” and update to reflect social media content; and to provide the opportunity for NYCSGA farmers and members to participate in Empire Clean Cities’ annual and virtual events.
Key performance indicators and quantifiable success of the project are broken into: number of social media posts per week; number of newsletter blasts highlighting social media interviews and resources; number of website project page visits; and number of speaking or attendance opportunities at ECC events.
Please find more details about specific deliverables in the attached PDF.