Updated January 9, 2020:
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EOY Final Report – Double-Crop Rotation
Output(s):
• Designed and produced a 31-page Double-Crop Production Guide highlighting the advantages and best management practices of double-crop rotation
• Programmed Guide to be available for online digital download via ILSoyAdvisor.com
• Developed CRM capture gateway to collect information for the benefit of the Illinois Soybean Association in exchange for a digital download of the Double-Crop Guide
Outcome(s):
• Increased understanding of best management practices and profitability for double-crop wheat and soybeans
• Increased recognition of ISA as a trusted leader in helping farmers be more profitable in the double-crop soybean wheat system
Constraint(s) on meeting the project objectives:
• Lack of best management practices is limiting field yield potential.
• It took extra time and effort to manage multiple members of the advisory board, collect feedback, and remind them of copy deadlines to keep the project on schedule.
• This led to additional and unplanned rounds of edits from the ISA contractor which stretched the budget and challenged our deadline timeframe.
Results and examples of changes the project brought about:
• Guide was released at the end of August; yield results of double crop system should be measured 1 and 3 years after release
• Download page via ILSoyAdvisor.com has been viewed 28 times since publishing in mid-August
Project Performance Measures:
• Created project timeline and general workflow process to keep contractors on time
• Collaborated with other contractors to determine content approach and general guide layout
• Established guide layout that achieved goals of project
• Coordinated proofing and editing process of guide
• Finalized project and distributed for digital download and CRM capture