2022
Biodiesel Market Expansion Drive
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Contributor/Checkoff:
Missouri Soybean Merchandising Council
Category:
Fuel
Keywords:
Renewable energyRenewable fuels
Parent Project:
Biodiesel Market Expansion Drive
Lead Principal Investigator:
Brad Shimmens, Clean Fuels Alliance America
Co-Principal Investigators:
Floyd Vergara, Clean Fuels Alliance America
Project Code:
452-22
Contributing Organization (Checkoff):
Missouri Soybean Merchandising Council
$25,000
Institution Funded:
Clean Fuels Alliance America
$25,000
Brief Project Summary:

Overall, this highly targeted national advertising campaign provides the biodiesel industry the opportunity to proactively and aggressively build biodiesel's brand as a better, cleaner fuel option that is available now, to extend biodiesel messages and keep the door open for markets to follow.

Unique Keywords:
#biodiesel/bioheat, #education, #marketing
Information And Results
Project Deliverables

1. The number of Americans who have a positive perception of biodiesel will increase or hold steady based on national voter survey data.

2. More than 7 million ad impressions through targeted advertising campaign in key market regions of the country and influencer audiences.

3. Biodiesel is the dominant advanced biofuel, selling more total gallons than any other advanced biofuel, utilizing more soybean oil than the 8.5 billion pounds used in 2019.

4. Leading environmental and livestock stakeholders will champion biodiesel with at least two organizations from this target demographic proactively working to support the industry.

Final Project Results

The United Soybean Research Retention policy will display final reports with the project once completed but working files will be purged after three years. And financial information after seven years. All pertinent information is in the final report or if you want more information, please contact the project lead at your state soybean organization or principal investigator listed on the project.