Project Details:

High Yield + Quality

Parent Project: This is the first year of this project.
Checkoff Organization:Illinois Soybean Association
Categories:Industrial use – Meal, Communication
Organization Project Code:
Project Year:2018
Lead Principal Investigator:John Osthus (Blue Spring Communications, LLC)
Co-Principal Investigators:

Contributing Organizations

Funding Institutions

Information and Results

Comprehensive project details are posted online for three-years only, and final reports indefinitely. For more information on this project please contact this state soybean organization.

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Final Project Results

Updated May 5, 2020:
• Value, agronomic, essential amino acid, protein and oil data.
• New multinational or regional seed company working with HY+Q and exploring value, agronomics and protein and oil data.
• New stakeholders collaborated with HY+Q.
• HY+Q visited with industry partners by phone or in person.
• An international Quality Advisory panel established.
• HY+Q presence at major trade show.
• Increased the ISA survey measurement results of farmer attitudes regarding compositional quality improvement.
• Online reporting tool enhanced.

• Farmers see $1 billion in previously unrecognized soybean value on
• Teamwork on compositional quality efforts with USB, USSEC and within the checkoff family, and soybean production states aware of HY+Q efforts.
• Growing interest of additional QSSBs and USB in working with seed companies on compositional quality based on livestock feed value.
• Increased momentum and support for protein and oil improvement across the soybean industry.
• Pathway for farmers to easily access information about varieties with higher value and ask seed companies for high quality seed.
• Farmers understand the “unseen” value, or loss of value, for lower quality soybeans.
• Industry partners support ISA in its quality/composition improvement programs.
• Farmers capture maximum value for their soybeans and recognize benefits of growing soybeans with unsurpassed customer value.
• Soybean farmers recognized in the market place for value advancement leadership.
• U.S. soybeans overcome international competition on quality.
• Branding program successfully rallies the market place around high quality U.S. soybeans.
• Seed companies see value in developing high yield and high-quality varieties based on marketing advantages.

Specific results and examples of changes the project brought about:
• Assembled and secured additional funding for international nutrition team.
— Nick Bajjalieh, Ph.D., United Soybean Board Contractor
— Sharon Bard, Ph.D., Centrec Consulting
— Bart Borg, Ph.D., Standard Nutrition Company
— Shawn Conley, Ph.D., University of Wisconsin
— Dave Gast, Ph.D., AGP/Checkoff Consultant
— Nico Kanis, Schothorst Feed Research-USSEC contractor
— Linda Kull, Ph.D., Illinois Soybean Association
— Spyros Mourtzinis, Ph.D., University of Wisconsin

Changes brought about:
• Increased USSEC and USB acceptance of process.
— The global nutrition team completed work assessing sample value. Representatives from the Northern EAA Alliance, HY+Q, USB and USSEC determined diet specs and feed software settings and agreed on levels for fiber in the ration.
• Increased USSEC and USB acceptance of process and value of amino acids.
— We incorporated FIRST data from USB to make variety recommendations based on replicated plots.
• Ability to report and predict end user value.
— We hosted meetings with QSSBs and Syngenta at Commodity Classic.
• Increased USSEC and USB acceptance of process.
— Our work was accepted for publication by Agronomy Journal.
• Secured peer-reviewed validation.
— Participated in a Reuters article that positioned ISA as having a solution to the protein problem.
• Awareness of HY+Q as a solution of the protein problem.
— Prepared a value report for ISA directors that confirmed that while utilization will decrease per animal fed, the value of soybean meal will increase enough to offset the reduced feed needed.
• Increased awareness of the value opportunity.
— The results of the global nutrition teamwork assessing sample value was published on
• Increased grower awareness of their sample value.
— We used statistical analysis of results of FIRST data from USB to make variety recommendations based on replicated plots.
• Secured ability to predict feed value.
— Deployed promotional strategies and activities that deliver new solutions to the soybean value chain.
• Increased overall awareness of feed value.
— Invited checkoff family to meeting at Commodity Classic.
— Assisted and supported the ISA Director Strategic Research Programs in managing programs to improve soybean composition quality
— Assisted ISA staff in the identification of issues/opportunities that impact the profitability of soybeans and its competitiveness in domestic and global markets. Provide leadership and integration for local composition efforts with national HY+Q progress
— Worked with the checkoff family and staff to organize collaborative efforts and increase the influence of the checkoff to advance high-value soybeans in the marketplace.
— Organized meetings and facilitate stakeholder interactions as requested or assigned by ISA
— Implemented USSEC sampling program partnership
— Performed other duties as assigned within budget scope
— Secured permission from USSEC to invite university sampling
— Held firm on value of meeting with USB
— Informed seed companies about their value trends

Describe how you accomplished your Project Performance Measures
• Promotional campaign implemented with 1,700 farmers and 12 seed companies.
• More than 3,000 samples analyzed. – 37,000 were analyzed.
• USSEC – HY+Q communications reached 5,000 producers.
• Educational item in USSEC sampling kit reaches 5,000 producers. - Deferred
• Poultry and oil value included in composite relative value score.
• Message blueprint developed with USSEC and at least 1 other state - Deferred
• USSEC teamwork timeline developed.
• Four expert-sourced items developed for USSEC website – deferred.
• revised and visited by 50 percent of producers who send samples.
• One national livestock association partners with HY+Q. - Deferred
• One state livestock association partners with HY+Q. – EAA alliance showed interest in talking.
• One regional seed company increases samples sent by 10 percent. – Not achieved.
• Two seed companies engage in marketing teamwork to advance varieties with high compositional value. – Not achieved.
• Livestock value data assembled in reports to present during conversations with seed companies about results, trends and marketing strategies.
• Eight monthly “end-user-value snapshot” communications delivered to farmers who send samples. -- Deferred
• “Certificates of Soybean Value Excellence” (based on livestock value) electronically available to producers via
• Compositional Quality Advisory Panel meets by phone or in person two times. Not achieved.
• Soybean compositional quality value information for soybean varieties available to producers.
• Five farmer success news items prepared based on livestock value score. 7 achieved.
• Measures of farmer attitudes and behavioral intentions regarding quality improvement increased by 10 percent from baseline.
• One international customer engaged. – Two engaged.
• One domestic customer engaged. – Conversations with shipping companies under way.
• Nutrition presentations delivered to international audiences during domestic or international trade mission. – Achieved.
• HY+Q brand identity deployed via in 12 states. – Achieved in all states.
• Sustainability value messages and strategies developed with one state and USSEC.- Deferred.
• Monsanto and AgVenture re-invited to participate in sampling. -- Declined.
• Approached American Seed Trade Association to share data and invite them into an advisory role.

Project Years