Project Details:

Title:
ILSoyAdvisor.com and CCA Soy Envoy Platform

Parent Project: This is the first year of this project.
Checkoff Organization:Illinois Soybean Association
Categories:Education, Communication
Organization Project Code:
Project Year:2018
Lead Principal Investigator:Cassie Yontz (Charleston/Orwig)
Co-Principal Investigators:
Keywords:

Contributing Organizations

Funding Institutions

Information and Results

Comprehensive project details are posted online for three-years only, and final reports indefinitely. For more information on this project please contact this state soybean organization.

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Final Project Results

Updated March 28, 2019:
Output(s):
A month-to-month content calendar to organize posts in line with content strategy. At least 144 posts to ILSoyAdvisor – 181 articles in total. ? Sept. 2017 articles – 12 ? Oct. 2017 articles – 7 ? Nov. 2017 articles – 6 ? Dec. 2017 articles – 11 ? Jan. 2018 articles – 16 ? Feb. 2018 articles – 17 ? March 2018 articles – 8 ? April 2018 articles – 28 ? May 2018 articles – 21 ? June 2018 articles – 24 ? July 2018 articles – 17 ? Aug. 2018 articles – 14 6 posts/month from CCA Soy Envoys (36 posts) At least 30 social media posts/month – both curated and organic – 723 posts in total. ? Sept. 2017 posts – 36 ? Oct. 2017 posts – 53 ? Nov. 2017 posts – 58 ? Dec. 2017 posts – 52 ? Jan. 2018 posts – 99 ? Feb. 2018 posts – 105 ? March 2018 posts – 65 ? April 2018 posts – 43 ? May 2018 posts – 40 ? June 2018 posts – 54 ? July 2018 posts – 59 ? Aug. 2018 posts – 59 Hosted 9 webinars from Sept. 1, 2017 – Aug. 31, 2018 that attracted 1,847 registrants and 942 active participants, a 51% participation rate. The group was comprised of 40% farmers and 60% CCAs, reaching the established goal of providing engaging information to both farmers and agronomists. 6 Soy Envoys podcasts, 1 per month. Responsive communications and updates to ISA staff and Directors as needed, including regular status updates, meeting attendance and budget reporting. Weekly updates, magazine articles, press releases and email promotions to drive site traffic. Paid support on social media channels (Twitter and Facebook) via advertisements and boosted organic content.
Outcome(s):
As a result of our communication efforts farmers and industry influencers recognized ISA and the soybean checkoff as being more relevant and engaged in their local areas. We also increased awareness of better management practices for increased soybean yields and profitability, while minimizing environmental impact. We actively promoted the ILSoyAdvisor brand and engaged with target audiences on multiple platforms and at a variety of trade show events. The website showcased the Illinois Soybean Association as a leader and trusted third-party source in growers’ pursuit of a competitive edge. ILSoyAdvisor content offers additional, actionable information for farmers, while increasing awareness of conservation practices to try on their farms.

View uploaded report PDF file

Output(s):
A month-to-month content calendar to organize posts in line with content strategy. At least 144 posts to ILSoyAdvisor – 181 articles in total. ? Sept. 2017 articles – 12 ? Oct. 2017 articles – 7 ? Nov. 2017 articles – 6 ? Dec. 2017 articles – 11 ? Jan. 2018 articles – 16 ? Feb. 2018 articles – 17 ? March 2018 articles – 8 ? April 2018 articles – 28 ? May 2018 articles – 21 ? June 2018 articles – 24 ? July 2018 articles – 17 ? Aug. 2018 articles – 14 6 posts/month from CCA Soy Envoys (36 posts) At least 30 social media posts/month – both curated and organic – 723 posts in total. ? Sept. 2017 posts – 36 ? Oct. 2017 posts – 53 ? Nov. 2017 posts – 58 ? Dec. 2017 posts – 52 ? Jan. 2018 posts – 99 ? Feb. 2018 posts – 105 ? March 2018 posts – 65 ? April 2018 posts – 43 ? May 2018 posts – 40 ? June 2018 posts – 54 ? July 2018 posts – 59 ? Aug. 2018 posts – 59 Hosted 9 webinars from Sept. 1, 2017 – Aug. 31, 2018 that attracted 1,847 registrants and 942 active participants, a 51% participation rate. The group was comprised of 40% farmers and 60% CCAs, reaching the established goal of providing engaging information to both farmers and agronomists. 6 Soy Envoys podcasts, 1 per month. Responsive communications and updates to ISA staff and Directors as needed, including regular status updates, meeting attendance and budget reporting. Weekly updates, magazine articles, press releases and email promotions to drive site traffic. Paid support on social media channels (Twitter and Facebook) via advertisements and boosted organic content.
Outcome(s):
As a result of our communication efforts farmers and industry influencers recognized ISA and the soybean checkoff as being more relevant and engaged in their local areas. We also increased awareness of better management practices for increased soybean yields and profitability, while minimizing environmental impact. We actively promoted the ILSoyAdvisor brand and engaged with target audiences on multiple platforms and at a variety of trade show events. The website showcased the Illinois Soybean Association as a leader and trusted third-party source in growers’ pursuit of a competitive edge. ILSoyAdvisor content offers additional, actionable information for farmers, while increasing awareness of conservation practices to try on their farms.

Project Years

YearProject Title (each year)
2018ILSoyAdvisor.com and CCA Soy Envoy Platform